Exercise 2-4C: Constructing Knowledge in Business

Using the list of rhetorical strategies on page 44-45, examine UNC’s 2018 Comprehensive Annual Financial Report (https://finance.unc.edu/services/comprehensive-annual-financial-report/annual-report-2018/).

Step 1: Working with a group, see if you can find an example of each of the strategies listed.

Step 2: Then, discuss who you think the audience might be for this report. Why would those rhetorical strategies be effective for that audience?

For an editable Google doc of this exercise that you can download, click here.